The ‘Freelancer to CEO’ Toolkit for social media strategists

Everything you need to turn your social media expertise
into a full-time income

DIY a business blueprint to support your six-figure revenue goals & beyond

Audit your strategy, identify gaps in your business model, and build a sustainably scalable social media business

This is for my DIY entrepreneurs that don't need 1:1 mentorship but a practical, super duper actionable way of getting things done. If you've been let down by masterclasses, courses, and 'blueprints' that promise big results but deliver little impact - then this is for you.

Everyone is saying you need a sustainably scalable business…

Let’s start with what that actually means. A sustainably scalable business allows you to steadily increase the amount and predictability of your monthly revenue, without that increase being correlated to your time.

Building a sustainably scalable business you love means creating a business model that allows you to continue the creative side of being an entrepreneur that made you want to launch a business in the first place.

…the Freelancer to CEO Toolkit will (finally) show you how

The Freelancer to CEO Toolkit is designed to help you DIY your dream business, from identifying an entrepreneur vision that supports your lifestyle goals to creating multiple revenue streams that create predictable cash flows.

By using the toolkit, you will be able to launch a sustainably scalable business, consistently hit higher revenue months, and spend your day feeling energised and fulfilled doing work that lights you up.

What’s included?

  • A 360-degree assessment to identify and rate your business blindspots

  • A comprehensive toolkit with 10 guides and templates to create move-the-needle strategy

Take a peep inside!

Price: USD 125

How it works

  • Step one

    Purchase the Toolkit and let your flatemate takeover the Netflix account because you’re about to spend a weekend binge-strategising your dream business.

  • Step two

    Take the assessment to rate how confident you are in each key business activity, from your signature offer to your brand positioning.

  • Step three

    Address your business blindspots by downloading the related worksheet and working through the template or guide. The assessment automatically generates a priority rating.

  • BONUS Step four

    Feel free to repurpose the frameworks to use to improve your client results while working on their social media and marketing strategy!

This toolkit is for you if…

If you’re feeling as though:

  • You're at full capacity for your services

  • You enjoy social media content creation but want to generate passive income

  • Your clients feel 'random' and you don't know how to position your niche

  • You are ready to launch your services and want to build a sustainably scalable business from day one

  • You've launched your services but your revenue is up and down each month

  • You don't need yet another e-course or masterclass, but a strategic way of getting the right things done, now (and not after three months of coaching)

And you want to:

  • Structure your suite of services (and products) to maximise your time = money ratio (thanks to recurring, active, and passive income)

  • Create clarity in your positioning and the differentiated value you can deliver in your niche

  • Build a powerful sales-messaging framework that helps you to win over your dream client at your ideal monthly fee

  • Create a cult-worthy signature offer that screams industry IT-girl

  • Reach six-figures per year while staying energised and filling your creative cup

This is the resource I wish I had when I was on the path to growing my agency from a team of three to a team of thirty.

This powerful assessment and toolkit duo is designed to help you DIY a next-level business strategy

From no-nonsense, science-backed mindset exercises so you can finetune your vision to effective sales messaging frameworks to position your offers, a formula for building a cult-worthy signature offer and a proven approach for unearthing gems about your consumers that are reliable and actionable. These are all tried & tested frameworks that I’ve used again and again for my agency and my clients.

By completing this powerful duo, you will have:

  • Used neuro-science backed techniques to tap into the habits of your Future Successful Self (she’s not a myth)

  • Outlined a structured vision that has you leaping out of bed with excitement (get ready to ditch that alarm)

  • Tapped into the full potential of research to get reliable, actionable consumer insights

  • Built a cult-worthy signature offer that your dream client will find irresistible (and that will make you the industry’s next IT-GIRL)

  • Identified whether you need a sub-brand and understand how to leverage brand architecture for maximum impact

  • Structured a sustainably scalable offer suite that allows you to build a business you love (100% clarity, 0% burnout)

  • Differentiated your Unique Value Proposition using a sales-messaging framework (hello effortless lead generation!)

  • Completed a deep, 360-degree evaluation of your business so you can unlock pinch-me-now sales months (whether your goal is to get a year-round-tan or work one-week months or have a cushy bank account that looks like a telephone number)

Want a bit more guidance from a been there, done that agency owner?

You can explore 1:1 mentorship opportunities here.